The Israel Connection: #ImThatJew - Eitan Chitayat

In this episode, Esti Zenati interviews Eitan Chitayat, a global creative leader and brand builder known for his advocacy for Israel and the Jewish people. They discuss the origin of Eitan's viral movement I'm That Jew, which started as a reaction to the 2014 Charlie Hebdo attack in Paris and grew into a global Jewish advocacy movement. They delve into how the video, seen by millions worldwide, sparked a narrative focused on Jewish pride and self-identity. Chitayat also talks about the impact of the October 7th attack on his work and the Jewish community, stressing the importance of proactive narrative building and bridging gaps within Jewish communities worldwide. He highlights the need for Jewish storytelling and the role of parents in instilling Jewish identity in their children, while also addressing the challenges of countering antisemitism and false narratives.